Pilot list now open
TenderTrail by Sherpa:
Freight Forwarder Pricing Software
TenderTrail is a rate management and pricing engine built for freight forwarders by operators who have run pricing at scale.
TenderTrail puts every charge, your cost, your margin and your sell in one place, so you know exactly what you’re quoting. No more losing the week to Excel.
What TenderTrail does
Freight forwarder pricing software built the way a pricing desk works
Rate management
Carrier contracts and rate sheets live in one place. Ports and cities get cleaned up to one standard, and the original rate sheet is always there if you need to go back to it.
Every lane priced charge by charge
You see your cost and your margin on every line. The customer never does.
One engine for RFP, spot
The same rates, charges and rules price a 60-lane tender or a spot quote sales needs back by this afternoon.
The customer's template back, filled in
Their format and their columns, with notes on what each price includes.
Every round and every bid kept
Round two doesn't start from scratch, and neither does next year's renewal. You know what you bid, what you won and where you lost.
Analytics
Analytics at the trade lane, carrier, RFP and organizational level, for pricing and procurement. It was designed by people who spent a career reporting this data to management at the largest freight companies.
The first pilot: FCL into the US
We're starting with one trade and getting it right: full container load ocean freight into the United States. Door delivery and global lanes come next, then air and LCL.
Who it's for
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Forwarders and NVOs quoting FCL ocean freight into the US
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Teams pricing customer RFQs in Excel today
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Owners, pricing managers and sales leads who are tired of losing the week to spreadsheets
What pilot forwarders get
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Early access, set up with your own carrier rates and one of your real customer templates
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A real say in what we build next
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A working session with me on how your desk prices today
Designed by operators
I'm Gareth Dobbs, and I designed TenderTrail. I built and ran a global pricing team and spent more than a decade managing RFQs at the largest scale. I've sat on both sides of the table, and I know where the hours go on a pricing desk.
Sherpa Supply Chain Advisory is an advisory firm run by operators. We are not a tech company. TenderTrail is built by an expert IT consultant so it holds up in daily use, and it's being tested by best-in-class operators who price freight for a living.
Your data stays yours. Every forwarder gets its own workspace, and nothing is shared between them.
Join the Pilot List
We're keeping the pilot small on purpose.
Tell me a bit about your desk and I'll reach out personally.
Questions & Answers
What is TenderTrail?
TenderTrail by Sherpa is rate management and pricing software built for freight forwarders and NVOs. It prices RFPs and spot quotes from your own carrier rates and sends back the customer's template filled in.
Who built it?
It was designed by freight operators at Sherpa and brought to life by an expert IT consultant. Sherpa is an advisory firm, not a tech company.
Who is the first pilot for?
Forwarders quoting FCL ocean freight into the United States.
Does it handle door delivery?
Not in the first pilot. Door delivery and global lanes are next, then air and LCL.
Does it include analytics?
Yes. It reports on pricing and procurement at the trade lane, carrier, RFP and organizational level.
Is my data shared with anyone?
No. Every forwarder's rates and customer data sit in their own workspace.