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Case Study:  Global Logistics Account Management

Leading a Strategic Sportswear Supply Chain Program

Sherpa’s founder served as the global key account leader for a major global sportswear and lifestyle brand, responsible for all global commercial activity and accountable for service execution across the relationship.

 

This was not a narrow sales or freight procurement role. It was executive ownership of a complex global supply chain program spanning ocean freight, airfreight, origin consolidation, CFS operations, landside coordination, contract logistics, automation pursuits, SaaS visibility implementation,  vendor coordination, QBR governance, and service escalation.

The customer operated 5 global distribution centers, shipped from 15 origin countries to approximately 10 destination markets, worked with more than 100 global vendors, and relied on a global logistics structure designed to improve visibility, control, planning, and execution across its supply chain.

Project Scale at a Glance

$10M+ annual program
Major global logistics relationship under commercial and service leadership

33,000 TEU annually
Ocean freight and cargo management scope

5,000 air waybills annually
Airfreight activity tied to the global program

5 global DCs
Distribution center network supported by improved visibility and planning

100+ vendors
Global vendor base connected through the operating model

10+ origin CFS locations
Consolidation points implemented to manage freight before shipment

The Challenge

The customer was a major global sportswear and lifestyle brand with a complex international supply chain.

Their network included 5 global distribution centers, more than 100 vendors, shipments from 15 origin countries, and approximately 10 destination markets. Volumes were concentrated in 6 key origin countries and 4 major destination markets, but the program still required global coordination across vendors, purchase orders, freight modes, consolidation points, contracts, allocations, and regional execution teams.

The customer needed more than freight movement.

They needed a global logistics partner capable of helping manage purchase order flow, origin consolidation, carrier allocation, freight contracts, container utilization, inbound visibility, DC planning, exception management, and executive-level governance.

The challenge was to create a globally coordinated program that could support daily execution while also giving the customer better control over its supply chain.

Sherpa Founder’s Role

Gareth Dobbs, founder of Sherpa Supply Chain, served as the global key account manager responsible for the customer relationship.

He owned global commercial activity and was accountable for service execution across the full program.

 

In practice, this meant serving as the executive owner of the relationship — managing commercial strategy, leading global pursuits, coordinating regional account teams, overseeing service performance, supporting technology implementation, managing executive escalation, and connecting the customer’s supply chain priorities with internal execution teams around the world.

 

His scope included:

  • Ocean freight strategy and annual RFP execution

  • Origin CFS and consolidation center implementation

  • InforNexus SaaS implementation oversight and governance

  • Regional QBR leadership across global markets

  • Service escalation and operational accountability

  • Contract logistics and automation-led solution pursuits

  • Network optimization and supply chain advisory

Scope of Work

Global Commercial Ownership
 
Gareth led the global commercial strategy for the customer across multiple products, regions, and business lines.
This included freight procurement, pricing strategy, contract negotiations, RFP participation, account development, executive communication, and the global commercial roadmap.
The role required balancing growth, service, pricing discipline, internal policy, and customer agility across a complex global account.

 
Service Execution & Escalation Leadership
 
The role also carried accountability for service execution.
 
Gareth served as the senior escalation point for commercial and operational challenges across the global relationship. He coordinated across country teams, regional leadership, product owners, solution design teams, IT resources, vendors, distribution centers, and senior customer stakeholders and board members.
 
The account structure had to be both local and global: responsive enough to solve complex issues across products in each region, but coordinated enough to give the customer one clear global operating model.

 
InforNexus SaaS Visibility Implementation
 
A major part of the program was the implementation of an InforNexus SaaS solution to support visibility, contract management, allocation management, and purchase order coordination at global scale.
 
The system connected purchase orders from the customer’s global vendor base into the logistics operating model. It provided in-transit visibility down to product-level detail, including style, color, and size.

When visualized through Tableau, the data helped the customer make better supply chain decisions.

The visibility platform supported:
 

  • DC receiving and arrival planning

  • Cargo arrival forecasting

  • Purchase order tracking

  • In-transit product-level visibility by style, color, and size

  • Carrier contract management

  • Allocation management by carrier, lane, origin, and booking window

  • Container cube utilization visibility

  • Rerouting and expediting decisions when product needed to move differently

  • Exception management across global supply chain milestones


This was not simply a software rollout. It was a supply chain control initiative that connected vendors, freight flows, contracts, allocations, consolidation centers, and executive reporting.
 
Origin CFS & Consolidation Network
 
The program included the implementation of more than 10 origin CFS locations to consolidate and hold freight prior to shipping.
 
These consolidation points helped manage vendor freight, improve shipment planning, support container utilization, and create better control before cargo entered the international transportation network.
For a global sportswear brand with many vendors and product flows, origin consolidation was critical. It helped create structure before freight moved, rather than trying to solve every problem after cargo was already in transit.
 
Ocean Freight Strategy & Annual RFP Execution Oversight
 
Gareth managed annual ocean freight RFP activity for the customer and helped secure major global contracts.  He oversaw the execution of those customer RFPs within his organization and governed strategy, rate level decisions and strategic investment decisions. 
 
Total annual RFP volumes managed within his  portfolio was north of 100,000 TEUs. 
 
Contract Logistics & Automation Pursuits
 
Beyond freight forwarding and cargo management, Gareth also led commercial pursuits involving contract logistics and warehouse automation.
 
These included multimillion-dollar opportunities involving technologies such as Exotec, AutoStore, and Geek+, with solution design work connected to distribution center operations, e-commerce fulfillment, retail replenishment, returns, and broader supply chain execution.
 
These pursuits required coordination between commercial teams, solution engineers, operations, technology providers, and customer stakeholders.

The Outcome

The relationship delivered significant commercial, operational, and strategic impact. 

The customer gained a more coordinated global logistics structure across ocean, air, origin CFS operations, purchase order visibility, allocation management, contract management, carrier coordination, and regional governance.

A $10M+ annual program supported approximately 33,000 TEU, 5,000 air waybills, 5 global DCs, more than 100 vendors, shipments from 15 origin countries, and roughly 10 destination markets.

The InforNexus implementation improved in-transit visibility down to style, color, and size, while supporting contract management, allocation management, purchase order coordination, carrier oversight, container utilization visibility, and DC arrival planning.

Global QBRs created a disciplined governance structure across Europe, Asia, Latin America, and the United States, allowing operational issues, regional performance, commercial development, market intelligence, and strategic initiatives to be managed with clearer executive oversight.

The new strategic relationship was the largest of its sort in nearly a decade for logistics company.  

Why This Matters for Sherpa Clients

This case study shows why Sherpa’s experience extends well beyond freight rates.

Sherpa understands how global logistics programs actually work: the commercial structure, technology layer, service governance, carrier allocation, contract management, vendor coordination, origin consolidation, executive reporting, and operational execution that determine whether a supply chain strategy succeeds.

For shippers, this means Sherpa can help evaluate logistics providers not only on price, but on visibility, governance, allocation control, escalation structure, CFS strategy, contract management, service execution, and strategic fit.

For logistics providers, freight forwarders, and commercial teams, this means Sherpa understands how to manage strategic customers, lead global account plans, structure QBRs, pursue complex logistics opportunities, and connect commercial growth with service delivery.

Sherpa brings the perspective of someone trusted to lead a major global customer relationship with real financial, operational, and strategic impact.

Need stronger logistics governance, visibility, or commercial execution?

Sherpa helps shippers and logistics providers improve how global logistics programs are designed, managed, reviewed, and executed.

Whether you are managing a strategic customer relationship, running a global freight program, implementing visibility technology, evaluating origin consolidation, or trying to connect commercial strategy with service execution, Sherpa can help bring structure to the work.

Schedule a consultation to discuss your logistics account, procurement, visibility, or execution challenge.

When This Experience Is Relevant

This experience is especially relevant for companies that need to:

 

  • Improve global logistics account governance

  • Strengthen strategic customer relationships

  • Run better QBRs and executive business reviews

  • Improve service escalation and accountability

  • Design or evaluate global ocean and airfreight programs

  • Implement supply chain visibility platforms

  • Improve contract and allocation management

  • Coordinate purchase orders across global vendors

  • Improve DC arrival planning and inbound visibility

  • Evaluate origin CFS or consolidation strategies

  • Pursue or evaluate contract logistics and automation projects

  • Connect commercial strategy with operational execution

Relevant Experience

Global Account Governance

Top 5 global sportswear brand. 

SaaS Sales and Implemtation

Drove the sale and on steering committee for InforNexus implementation.

QBR Design and Delivery

Delivered QBR on 4 continents consistently

Executive Level Negotiation 

CSCO and board member negotiation experience with a $5B sportswear company.

Contract Logistics and Automation

Lead global pursuits of complex contract logistics automation solutions

Enterprise Account Management

Top strategic customers with complex supply chains.

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